Great question. The days when Realtors could sit back and wait for traffic to knock down the door is gone.
Example of my point. In 2005, I attended the High School graduation ceremony for CAM High School in Battle Ground WA. This is a small school with a graduating class of about 40 students. During commencement, each student gets a statement read about what their goals and plans are. That year, 6 of the students mentioned that their primary goal was to go into the Real Estate Industry. Move ahead to 2010, not a single student mentioned Real Estate. No surprise in hindsight, but a personal glimpse at the change the industry has seen.
Realtors and Home Sellers need to differentiate themselves, their listings, and their services from others in the market place. Energy Savings and Efficiency can be proven to be that edge. It will be a goal of this group and provide convincing evidence to support this.
An energy efficient home offers several key benefits that can be clearly stated in terms understood by all. This saves money, Lots of Money!
More to come, but I’d love to hear from you. Join the conversation.